One of the benefits of blogging is that it provides me with a steady source of new ideas. Over time, some of these ideas fade while others become even more poignant. One of my biggest ‘aha’ moments was the discovery of something called The Hype Cycle (even the name sounds sexy!). So what is it and what does it teach us?
The Gartner organization makes a living off the Hype Cycle. Their model helps us (and their clients) understand how new innovations move from inception to application. It identifies several distinct phases that an innovation morphs through as it progresses from an idea to something that is productive (see chart). In other words, it teaches us that good ideas take time before they actually become useful.
For example, my teenage son began speaking of the Oculus Rift several ago (the inflated expectations stage). This virtual reality (VR) system was an early leader in the development of VR headsets. However, almost three years after Kaden introduced me to Oculus Rift, we are just entering the zone where VR is becoming a relatively mainstream product (a search for VR headsets on Amazon reveals we are moving towards the plateau of productivity). Therefore, the Gartner Hype cycle equips us with information by which we can recognize the distinct phases that products go through before they are useful.
So what does the Hype Cycle concept mean for you? While Gartner uses this model to assess innovations in technology, I believe that this idea is equally valuable with ideas or services as well. For example, the chart on the right uses the Hype Cycle to assess eLearning innovations in higher education. I use the Hype Cycle principle when I assess new businesses, new products, new pop music artists, election campaigns, new services, and even when I meet new people in my networking activities. If you have heard someone speak of an idea that ‘is ahead of its time’ you have also heard an indirect reference to the Hype Cycle.
The Hype Cycle is a helpful way to help understand the pattern of acceptance for things which are new. While you may not have the science or research backing that an organization like Gartner does, I encourage you to use this model to begin to assess new things.
One can only wonder where hipsters fit on the Gartner Hype Cycle!
Postscript: The chart below outlines the 2016 Gartner Hype Cycle. It will introduce you to some ideas that you have never thought about. I can hardly wait until I can tell someone about smart dust!
Jeff Suderman is a futurist, consultant, and professor who works in the field of organizational development. He partners with clients to improve culture, leadership, teamwork, organizational alignment, strategy and organizational future-readiness. He resides in Palm Desert, California. Twitter: @jlsuderman Email: firstname.lastname@example.org