BYOD & BYOA: Welcome to the age of hypermobility

Trend Watch

A recent article from the team at Join.Me highlights a trend that has been quietly growing in our organizations – Bring Your Own Device (BYOD). This is not surprising given 90% of American adults own cell phones, 68% own smart phones and 42% own tablets (Pew Research). As a result, notes that “most organizations have adopted BYOD in some form, and an increasing portion of them actually have developed and implemented formal BYOD policies to ensure that the use of consumer-class notebooks, netbooks, tablets and smartphones is secure and productive”.

The logical next phase of this is also underway. Bring Your Own App (BYOA) is receiving support not only from employees, but also, increasingly, from their companies. To assess the impact of BYOA, Join.Me surveyed over 1,2oo respondents at small and medium-sized businesses in the U.S., Canada, U.K., Australia and New Zealand. The following charts clearly illustrate this growing trend:

BYOA Usage


BYOA Future




























Trend Strength: high

Trend Maturity: growing (40%)

Organizational Implications: Increase in employee productivity, increase in IT security management services, undetermined organizational cost (decrease or increase).

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Bring Your Own Application: The New Reality for the Mobile Workforce. Join.Me by LogMeIn. Retrieved October 15 from

Pew Research Internet Project. Mobile technology fact sheet. Retrieved Oct. 15 from

The Death of Privacy: Life in a Post-Private World

Imagine if privacy was dead. You know, like absolutely nothing was private. As I see it, we don’t really have to imagine it.  Here is newsworthy support of this premise from the past few weeks:

Ray Rice Abuse | Facebook Messenger Tracking | The Snowden WikiLeaks | Jennifer Lawrence Photos

To further prove the point, each of these stories are archived for our viewing for…well, presumably forever! Privacy is dead. We just don’t live and act like it yet.

As a futurist, I work to identify trends which could significantly change our lives and our organizations. About four years ago I first saw the term “Death of Privacy” on a  trend-map. The concept resonated deeply with me, not because I liked it, but because it seemed to be true. As time progresses, I see this trend continuing to grow in significance and impact.

As a reader, you may be asking, “So What!?” Here are five implications of the death of privacy in our personal and organizational lives.

1. The rise of going dark. Traditionally, going dark refers to unplugging from our electronic addictions. In the future going dark will be a means for us to engage in life without fear of being tracked. How will your workplace change if people believe that they are only free off-the-grid?

2. ‘Free’ will become increasingly costly. We live in a time of free apps and software. However, we are learning that ‘nothing-free-is-free’ as these programs monitor our habits and sell our data. As a result, watch for a movement of people being willing to pay (perhaps pay a premium), for products and services that provide assurances of privacy.

3. Privacy and secrecy will become synonyms. A Google search provides us with robust information about most people we want to know more about. In an open information society, those who become adept at keeping their lives private will be viewed with suspicion.

4. A new multiple personality disorder. Have you ever joked about that person on Facebook that has a life that is too good to be true? We can create on-line identities which are different than our real selves. As we adapt to a lack of privacy, we will spend increasing amounts of time curating our on-line personas. As a result, expect there to be confusion between Avatar-Joe and Real-Life-Joe.

5. Insert your insight here.  I invite you to add your own ideas in the comment box below!

At this point, it is tempting to rant about living a life without a modicum of privacy. However, I prefer to focus on things that I can change and I know I cannot change the diminishing nature of privacy. Instead, thoughtful readers will identify what they can do. For example, why don’t we require job applicants to submit their social profiles instead of sneaking around their backs and looking at their Facebook pages. We could proactively teach staff how to create healthy digital profiles which would benefit both themselves and their organization. Or we could educate our children about integrity so they understand that having separate private lives and public lives is a myth.

Privacy is dead. However, life after privacy is not.

Thanks to the following author for his thoughtful insights about the death of privacy which influenced this article.

Preston, A. (August 2, 2014). The death of privacy. The Guardian/The Observer. Retrieved from