The Rise of Augmented Reality: Lessons from Pokemon Go

A few weeks ago our 17 year old mysteriously started taking walks in the middle of the day. He even took the dog! For some families this may be normal but for us, it is not. Our desert climate has summer temperatures hovering around 115 so an afternoon stroll is not common. In time, we discovered the catalyst for this spontaneous activity was something we have all come to know as Pokemon Go.

Pokemon Go is driven by a trend called augmented reality or AR. Those of you who follow my future-oriented twitter account (@jlsuderman) have seen many tweets related to both AR and VR (virtual reality) over the past year. In fact, VR typically gets more media attention because of things like Oculus Rift. However, if Pokemon Go is any indication, AR may have an even greater impact in the short-term.

Augmented reality is achieved when we supplement our view of the real-world environment with computer generated input such as sound, video or graphics (Wikipedia). By overlaying reality with artificial reality, we create something completely new. It is something we cannot see with the naked eye – like Pikachu hovering in front of the palm tree in my front yard. In time, we will look back on Pokemon Go as a novel and mainstreaming introduction to AR.  However, as we look ahead we should experience some more exciting and revolutionary AR changes ahead.

Here are some ways we can expect to have AR invade our space:

  • Retail: Tired of trying on items in department store fitting rooms? Why not just upload your photo and try on clothes from the comfort of your home! Many on-line eyeglass companies already offer a version of this solution.
  • Sports: I can hardly wait for the day when I can hover my mobile device over the television image of Steph Curry and have his career stats pop up.
  • Entertainment: Your 3D movie glasses will one day be layered with Google Glass-like abilities which will provide layered images to your movie experience.
  • Emergency Services : What if a fireman could wear glasses which gave him a guided tour through a smoky burning building?
  • Defense: Some US Air Force pilots already conduct their flights in a small room in a basement. As drone pilots, they make extensive use of AR to fly their unmanned planes.
  • Archaeology!? If you want to think outside the box, this article provides a great case for the use of AR to make archaeological sites come alive!

Pokemon Go has given us a fun glimpse into the emerging world of AR. However, it is far more than a tempting digital distraction. It is a harbinger of the vast changes AR will bring. In fact, I believe AR will likely be to the next generation what computers were to my generation, and what mobile technology and wifi were to my children.

There are already projects in development which will embed AR within contact lenses. This level of hands-free AR will take it to a whole new level. In fact, over time AR will become ubiquitous. But in the meantime, enjoy the fun distraction of things like Pokemon Go. Over the past 24 hours, I’ve managed to ‘research’ my way to a level 5 Pokemon Trainer. How about you?

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Jeff Suderman is a futurist, consultant, and professor who works in the field of organizational development. He partners with clients to improve culture, leadership, teamwork, organizational alignment, strategy and organizational future-readiness. He resides in Palm Desert, California. Twitter: @jlsuderman Email:



The Future of Working: Dystopia or Utopia?

Today’s guest post is from Dr. Philip Foster. You can learn more about him and his work below.


Recently I read an article from The Verge by Rich McCormick (2016) regarding Mark Zuckerberg’s presentation at the Mobile World Congress in Barcelona. The focus of this article was a picture of Mark Zuckerberg walking past attendees who are wearing Samsung’s new Gear Virtual Reality headsets. Rich states that the image,

“…looks like concept art for a new dystopian sci-fi film. A billionaire superman with a rictus grin, striding straight past human drones, tethered to machines and blinded to reality by blinking plastic masks.”

Normally I would chuckle and move on, however this picture represents deeper insights about the future of our workforce and leadership. In fact, last year my colleague Dr. Jeff Suderman and I published a similar scenario in our paper “Envisioning Leadership in 2050: Four Future Scenarios.” In our article we presented four scenarios which depict how we might engage human capital by the year 2050. Two of these scenarios explored the possible dehumanizing effects or impact of technology in the future workplace.

One scenario focused on something we called Bio-Circuitry Leadership. It was represented by an image found in the movie Edge of Tomorrow in which soldiers were partnered with armored body suits. We imagined a scenario in which there would be “minimal separation between humankind and machinery/technology and very often, humans must adapt to the needs of technology instead of technology being adapted to meet our needs” (Suderman & Foster, 2015).  In this scenario, organizations and their leaders become “a complex blend of the best of both worlds: machines and humanity. The era of bio-circuitry leadership means that organizations have leveraged people and technology into a seamless system. It is difficult to distinguish between who people are and what they do because of how effectively human capacity is enhanced and blended with technology” (Suderman & Foster, 2015).

The second scenario presented a contrasting view and was titled Automaton Leadership. “By definition, an automaton is a moving mechanical device made in imitation of a human being. As a result of the relentless progression of technology, human capital will be shaped into a group of robot-like devices to accomplish the betterment of our world” (Suderman & Foster, 2015). As this scenario unfolds we find a world in which the “economic collapses of the early twenty-first century coupled with a decreasing full-time workforce led to a wide acceptance of technologies in everyday life” (Suderman & Foster, 2015). Under this scenario we imagined a world in which individuals of working age “…apply for and are fitted with docking harnesses which permit them to connect directly into the work grid. The Internet of everything now includes humans themselves. Individuals strap themselves into a work pod and the docking harness connects their entire body into the Internet” (Suderman & Foster, 2015). In this world the lines between “reality and virtual are merged as individuals spend most of their waking time connecting to the network” (Suderman & Foster, 2015).

Dr. Suderman and I recognize that our storylines are no more than best guesses about how our future will unfold.  However, the usefulness of scenarios about the future is not how accurate the stories turn out to be, but rather, how they help us shape the possibilities of the future. Twenty years ago few of us knew or even thought about the impact a smart phone would have on our lives. Today, we find mobile technologies impacting everyday decisions such as grocery shopping, taxi services and hotel accommodations. The seemingly innocuous introduction of ubiquitous technology has shaped a new economy right before our very eyes.

The idea of a future workforce strapped into some kind of technology may not be as farfetched as we would like it to be. In fact, most of us are already invisibly tethered to our smart devices. Laugh if you will, but the picture of Mark Zuckerberg and the audience of drones could very well be a glimpse into what is to come.



Philip FosterDr. Philip A. Foster is considered a Thought Leader in Business Operations, Organization and Strategic Leadership. He is a prolific writer, International Lecturer and Best Selling Author of “The Open Organization” – now available through Ashgate Publishing.  Philip is certified in both Leadership and coaching. He is the Founder and CEO of Maximum Change Leadership and Business Consulting, serving clients from around the world. He is a Doctor of Strategic Leadership with emphasis in Strategic Foresight and holds a Master of Art in Organizational Leadership, both from Regent University, Virginia. He can be reached at

Head ShotDr. Jeff Suderman is a futurist, professor and consultant who works in the field of organizational development. He works with clients to improve culture, leadership, teamwork, organizational alignment, strategy and organizational future-readiness. He resides in Palm Desert, California. Twitter: @jlsuderman, E-mail:


Image Source: (McCormick 2016).

McCormick, Rich (2016). This image of Mark Zuckerberg says so much about our future. The Verge. Retrieved on February 21, 2016 from

Suderman, J.L., &Foster, P.A. (2015). “Envisioning Leadership in 2050: Four Future Scenarios. A Case for relevant 2050 leadership – preparing for change.” Building Leadership Bridges. Sage Publishing.