“Tesla isn’t a car company; it’s a battery company” (Montenegro).
Last summer I blogged about Tesla’s ground-breaking decision to make all their Tesla automobile patents public domain (see Open Source Life). Tesla stated that open source patents were a means to accelerate the electric car movement and limit harmful emissions. While this may be true, many believed this was part of a bigger plan to accelerate the public need for portable/modular batteries.
At that time Tesla was shopping for a State in which to build their battery factory. That deal is now sealed and Tesla has begun construction of a $5 billion facility in Nevada. This factory will be used to develop modular batteries which can store large amounts of energy for personal or business use. Last week Tesla announced the launch of their Powerwall scalable battery. With this announcement, Tesla is showing us that their core business is portable energy, not automobiles.
As we review this fascinating case study, here are three lessons we can learn from.
It’s time to start saving for a $3,500 Powerwall! I don’t know how to do it, but it is definitely my preferred future!
Jeff Suderman is a futurist, professor and consultant who works in the field of organizational development. He works with clients to improve leadership, teamwork, organizational alignment, strategy and organizational Future-Readiness. He resides in Palm Desert, California. Twitter: @jlsuderman
Robert Monenegro. Tesla’s worst kept secret has become Power Companie’s Nightmare.