Social Media Genius: Walmart’s corporate response to a scathing article in the NY Times reveals the power of effective social media.

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Walmart Blog long

A portion of Walmart’s blog response to Timothy Egan, a NY Times writer.

A recent New York Times article harshly criticized Walmart for paying low wages to their employees. David Tovar, the Vice President of Communications at Walmart chose to respond to these allegations by using their blog. By posting a red copy edit of the article, he effectively corrected several points that he believed were inaccurate. The point of this post isn’t to support either the NY Times nor Walmart. Instead, the focus is on the effective use of social media

While Tovar’s response is scathing, the use of their own blog to publicize a response avoids an all-out war of words. The secondary publicity of his response through news articles and blogs (such as this post and over 22,000 likes on Facebook) has allowed others to carry the message on their behalf. This type of coverage could not be achieved by purchasing a full-page newspaper ad.

I get tired of receiving daily emails from people telling me they can provide all my social media solutions. Social media is important. However, it supports strategy, it is not strategy. The simplicity of Walmart’s response demonstrates that they get this!

You can read the full Walmart blog post here.

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