President Trump has recently created a(nother) media stir by expressing his concern about the selling power of the on-line retail giant we call Amazon. While personal opinions about this matter will vary, it signals a quiet but important industry trend – the consolidation of companies. We cannot assume that a business’s name is synonymous with ownership.
For example, did you know that Amazon owns IMDB, Twitch and Whole Foods? Or that eBay owns Craigslist and StubHub? Or that Apple owns Shazam (yes, that’s why ‘OK Google’ can’t tell you song titles like Siri can!). The chart below is one helpful way to understand the complex web of brand ownership
While you may (or may not) find this chart interesting, it contains an important lesson. In an increasingly connected society we need to do our homework. If you are selective about who you do business with, you need to spend time researching who owns who!
Dr. Jeff Suderman is a futurist, consultant, and professor who works in the field of organizational development. He partners with clients to improve culture, leadership, teamwork, organizational alignment, strategy and organizational future-readiness. He resides in Palm Desert, California. Email: email@example.com